• Market Research

    Rigorous & independent market research is the key to export & NPD success.

Research is an integral part of our NPD process and informs innovation and product development projects at every step.

Research will inform your decision making from the selection of the most advantageous export market to delivering exactly what the partners, buyers and target users want, and how best to market your products/services to give you competitive advantage, sustainable sales and growth.

Led by Heike, we will design a research programme that will provide the insights and knowledge necessary to succeed in your chosen market or sector.

Research methods and tools are selected based on our clients’ specific information needs. Our market research portfolio includes: desk research, in-market research and primary research, with various methodology options at each step.